“This is a book about how you can make good money decisions. I’m not talking about which investment to buy or how much to invest in the stock market. I am talking about decisions that are in tune with reality, with your goals, and with your values. Why would anyone not make decisions that way? Well, we get confused. We get scared. We get carried away.

That is why this is also a book about how to avoid confusion, how to cope with fear, and how to stay grounded when making financial choices. That sounds hard – and as we’ll see, it’s not always easy. But it’s pretty simple. In fact, simplicity is one of the keys.”

Thus, begins the engaging, simple to understand, yet profound book by Carl Richards. Full of illustrations, it is Richards’ way with words and images that has attracted a loyal following to his blog posts for The New York Times, his appearances on National Public Radio, and his columns and lectures. This book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.

“This is a book about how you can make good money decisions. I’m not talking about which investment to buy or how much to invest in the stock market. I am talking about decisions that are in tune with reality, with your goals, and with your values. Why would anyone not make decisions that way? Well, we get confused. We get scared. We get carried away.

That is why this is also a book about how to avoid confusion, how to cope with fear, and how to stay grounded when making financial choices. That sounds hard – and as we’ll see, it’s not always easy. But it’s pretty simple. In fact, simplicity is one of the keys.”

Thus, begins the engaging, simple to understand, yet profound book by Carl Richards. Full of illustrations, it is Richards’ way with words and images that has attracted a loyal following to his blog posts for The New York Times, his appearances on National Public Radio, and his columns and lectures. This book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.